16 Dec 2008, 06:58 AM
Pay per Click (PPC) is a model used for internet advertising on search engines, advertising networks and other content websites. Cost per Click (CPC) can be measured as price on per clicks made. When Price per Click is minimum it is more well-known as CPC and it varies depending on search engines and competition on a specific keyword or phrase. Popular terms can cost much more. The advertisers make bid with search engines on those keywords that are relevant on bringing revenue. The advertiser pays only when a user clicks on the advertisement that connects him to the advertiserís website.