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AndyTC
28 Feb 2010, 05:08 PM
What are your thoughts on the Yahoo Bing merger from the perspective of pay per click advertising?

I've been paying more for PPC on Bing than Yahoo consistently over a number of industries and keywords. Sometimes buy as much as 60 cents more.

I'm in the process of researching and writing a blog post on how this will effect search marking costs for SMEs as well as SEO on both engines.

All the releases I've read and forums I've participated on are as confused as to the implications.

Looks like Yahoo and Bing haven't sorted all the details out either. But if you currently make a lot of money through search on either of these engines, once the merger is done and dusted it could effect some of us quite dramatically!

In-House Small Business Website Solutions (http://www.makeyourownwebsiteeasy.com)

Lechlak
28 Feb 2010, 10:22 PM
This has been in the talks for a while now. If it happens it would be a big deal.