You can track them using Google Alerts but only if appears in Google Search results. I can't identify other possible ways for it.
It's important to understand the ways your business reputation is fostered or attacked online.Reputation Management is actually tracking and finding what is being discussed about your site and where so that you can respond. This way you manage your site's reputation and can promote public relation.
Tracking for the business is crucial as if one don't have the exact market figures regarding the business then this is quite difficult to stand the business is this kind of competitive environment. Updating in services and products also plays vital role to run and stand the business.
Digital Agency System
Yes Google alert is one of the best and only way to get complete details of the bed words for your web or profile