My guess is that your hosting is in America and you are doing a search on google.co.uk with pages from the UK selected.
http://www.google.co.uk/search?q=raritan+kvms
You rank 4th on google.co.uk if you select: the web
However you're not on the the first 4 pages if you select: pages from the UK
If you have hosting in the US I suggest you buy hosting that has a UK based server and you should find that you rank more favourable in the regional searches in a month or two.
Chris.