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These questions are quite generic.
How you go about to improve your business depends entirely of the nature of your business and perhaps a business forum would be a more suitable place for that.
Website design means the design of a website, how the website appears.
If you do not have a website for your business, there are several services out there that provides websites, anything from free to quite expensive.
Some of them offers templates, that you can fill in and out comes a website with your content on it.
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