Results 1 to 2 of 2

Thread: Yahoo and Google Merger and PPC Ads

  1. 28 Feb 2010, 05:08 PM #1
    AndyTC's Avatar
    AndyTC
    AndyTC is offline Established Member
    Join Date
    Dec 2009
    Location
    New Zealand
    Posts
    26

    Exclamation Yahoo and Google Merger and PPC Ads

    What are your thoughts on the Yahoo Bing merger from the perspective of pay per click advertising?

    I've been paying more for PPC on Bing than Yahoo consistently over a number of industries and keywords. Sometimes buy as much as 60 cents more.

    I'm in the process of researching and writing a blog post on how this will effect search marking costs for SMEs as well as SEO on both engines.

    All the releases I've read and forums I've participated on are as confused as to the implications.

    Looks like Yahoo and Bing haven't sorted all the details out either. But if you currently make a lot of money through search on either of these engines, once the merger is done and dusted it could effect some of us quite dramatically!

    In-House Small Business Website Solutions
    Last edited by AndyTC; 28 Feb 2010 at 05:10 PM. Reason: spelling errors I missed.
    Reply With Quote Reply With Quote
  2. 28 Feb 2010, 10:22 PM #2
    Lechlak
    Lechlak is offline Banned
    Join Date
    Dec 2009
    Posts
    1,232
    This has been in the talks for a while now. If it happens it would be a big deal.
    Reply With Quote Reply With Quote
« Previous Thread | Next Thread »

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  

Forum Rules