Better Sub Pages

[Lechlak]

Since the homepage is no longer the main indexed page, how can I better a page like this ( theimagegroup.net/Embroidery.asp ) for both keywords and present-ability. I always end up sounding dumb when trying to use my keywords. I know I should throw an image up there, but if you came to this page what would you expect to see?

Thanks Community

Andy

[Lechlak]

This page seems better suited for SEO - no?

http://theimagegroup.net/Screen-Printing.asp