If you have a website but don’t have a web based email marketing strategy in place you’re potentially losing out big time. Whenever I start a new website I always ensure I utilize web based email marketing by making a newsletter series of at least 10 emails. I position a signup box in a strong position on the page in order to start collecting subscribers.
Web based email marketing has different values in different markets, but almost always increases profits by at least 25% when done well (in some cases by 50% or more).