To get inquiries only ranking in top 10 is not enough. Researches shows that only top 3 ranking has the ability to get 60 percent clicks. After someone clicks on your website from Google SERPs there are many factors which decides you'll get any query or not like:
- Website's Call to action
- Does website serves the same purpose as shown in SERPs
- Does website is user friendly
- How convincing your content is