There's no mention of how little they pay for each post, plus they add "myLot retains the right to refuse payment to any myLot user for any reason."
Paying for posting to a forum isn't a new idea, and it really doesn't do a lot to make one "explode in coming days" as unless people are interested in what's on the site, a penny or two won't motivate them enough to continual posting thinking that one day they might hit the magical minimum amount necessary for a payout.